Walmart Entertainment’s Disc-to-Digital Service Powered by VUDU

[E55 KEV]

New service announced today. Sounds interesting:

Walmart Entertainment’s Disc-to-Digital Service Powered by VUDU: How it Works
The process to convert previously-purchased DVD/Blu-ray movies to digital copies is quick and simple:

•Bring your movie collections from the participating studio partners – Paramount, Sony, Fox, Universal and Warner Bros. – to your local Walmart Photo Center.
•A Walmart associate will help you create a free VUDU account.
•Tell the associate how you’d like your movies converted:
◦Convert a standard DVD or Blu-ray movie for $2; or,
◦Upgrade a standard DVD to an HD digital copy for $5.
•Walmart will authorize the digital copies and place them in your VUDU account. No upload is necessary, and you get to keep your physical discs.
•Log onto VUDU.com from more than 300 Internet-connected devices to view movies any time, any place.

Walmart Entertainment supports UltraViolet, the movie industry's initiative currently in its beta phase that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely. Walmart is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from VUDU.

Press Release:
http://news.walmart.com/news-archive...igital-service

Video Press Release:
http://corporate.walmart.com