Blu-ray pricing and the magic number

[Musicguy]

Nothing worse than buying a new catalog title on blu-ray for $20 or more and than seeing it reduced a month or two later to $9.99 or even $4.99

So what do many of us do, we wait until it goes on sale to buy it. Why don’t the studios just set one price for catalog titles – the magic DVD price of $9.99 – than never reduce it. In the end they will make the same amount – it all averages out.

One of the main reasons DVD took off was that you could buy a film for $10 (the same as you would pay at a theater). This is especially true of films you’re on the fence about buying.


Amazon plays crazy pricing games everyday – but really they would no longer need too.

Most catalog titles must be purchased on-line (since Wal-Mart only caters to the Moms who buys the latest Disney release for their kids and not much else)

Consumers now paid shipping costs they never had to in the past – unless they buy in volume.

The cost of buying films isn’t getting better (I also know the studios are pressuring us to Download instead which is why many films aren’t available for sale as pressed discs) But the public hasn’t embraced downloading either.