Hulu study: There are 4 types of streamers

[Samus Aran]

Hulu Study IDs 4 Types of Streaming Consumers by The Hollywood Reporter

More than 90 percent of people ages 13-54 use at least one streaming service, a study from Hulu finds — but they don't use those services in any single way.

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The largest group of users, according to the study, falls under what Hulu calls "therapeutic streaming." It counts people who stream content as a way to decompress and "(lightly) reflect," and the content these users pick often has some nostalgia attached to it. Demographically, this group is also closest to the population as a whole.

Just under a quarter of users partake in "classic streaming" — watching usually at set times with family, friends or a partner as part of a daily routine. The key difference from traditional TV viewing, however, is that users aren't beholden to a primetime schedule in choosing what to watch. Classic streamers are more likely to be married than the general population and are slightly more affluent.

"Indulgent streaming" — the binge mode in Hulu's terminology — describes the habits of 21 percent of users who will spend a weekend racing through an entire season, or multiple seasons, of a series. The group skews somewhat older and is more likely to live alone.

The last group, making up 13 percent, is "curated streaming," people who seek out series and movies that create or drive cultural conversation, and also want to take part in the conversation. The group is more likely to be part of Generation Z.