Techradar 2025 OLED blind TV shootout- Samsung dominates--Sony comes in last place

[Auditor55]

This is a bombshell.

Over the past few weeks, I’ve compared TVs side-by-side, everything from flagship OLEDs to an entry-level OLED and a mid-range mini-LED TV. But one other, more ambitious test I conducted might be the most revealing of all.

TechRadar rarely gets to conduct a simultaneous test of flagship OLED TVs from every major brand, but recently we found ourselves with the Samsung S95F, LG G5, Sony Bravia 8 II and Panasonic Z95B, four of the best TVs of 2025, under one roof, which made the prospect of a side-by-side evaluation irresistible.

However, our group test was a little different than the standard expert evaluation as we recruited several colleagues to help us determine which was the best OLED TV. Crucially, this was a blind test, with each TV’s logo covered up. To identify the different models, they were referred to solely by a number: 1 (Samsung S95F), 2 ( LG G5), 3 (Sony Bravia 8 II) and 4 (Panasonic Z95B). In all photos, these numbers corr

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More on this later.