Variety: "Blu-ray still waiting for sunny days"

[blu2]

Variety article on the state of Blu Ray:

http://www.variety.com/article/VR111...ryId=2520&cs=1

The last bit talks about a new marketing campaign to move beyond "techies and cinephiles"

But overall, the consensus is that affluent families are the next market Blu-ray has to capture now that it is largely done with techies and cinephiles.

Studios are hoping to expand to that and other market segments with a marketing campaign being spearheaded by the "True Blu" group, which is part of the DVD-supporting Digital Entertainment Group. It will soon be launching its multimillion-dollar campaign with the support of most studios pushing the idea that Blu-ray's time has arrived.

Just how wide an audience does that campaign have to reach to be a success? Not as many as Blu-ray critics might claim. Homevideo execs say that for the foreseeable future, especially in the face of an economic slump, they don't need to convince the entire country to go Blu. Just the heavy DVD-consuming demographics, like young males, movie fans and families.

"If you look at the way our business works, 10% of the consumers represent over half the buys," notes Kornblau. "If we get just 5% or 6% penetration and they're all heavy buyers, that could mean 20%-25% of our business become Blu-ray."

[dobyblue]

Told ya Kornblau was a smart dude.

Ha, ha!