Question about importing using Amazon.com

[Tdonnelly3]

hopefully some smartie can help me with a question i have, im looking at buying a some blu-ray and dvds from amazon.com, i know i can sign in with my .co.uk details and buy that way

if i buy something at $9.99 and then pay the $3.99 + $2.49 shipping fees will i be exempt from paying huge fees to royal mail/hmrc when the item arrives?

im planning on placing an order every 3 weeks or so and dont really mind how long they take to arrive, its stuff that didnt get an r2/b release and is alot cheaper then the £17+ each that they are asking for on amazon.co.uk marketplace