Walmart,Target,Amazon drop upcoming DVD releases to $10; what about Blu?

[bluskies]

Read an article this morning that said basically that possibly due to Redbox doing well at $1 a night Walmart has dropped the online prices of upcoming DVD hits like Star Trek, Harry Potter and the Half-Blood Prince, and Night at the Museum 2 to only $10 each. According to the article, Target immediately matched that...and I can see that Amazon has. (And each is losing a lot of money with each..."The wholesale price paid by Walmart and its competitors remains unchanged at about $18, meaning studios will make the same profit despite the discounting....the new $10 price means the retailers will incur a big loss on each sale."

http://www.latimes.com/business/la-f...,5920076.story

I wonder if we will see such a thing happening for Blu-ray? I wonder how Blu rentals are doing in Redbox?