Sony not ready to give up on China

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Sony not ready to give up on China

07-02-2009, 04:13 PM

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Sony not ready to give up on China

Quote:

Sony Not Ready to Give Up on China
Posted July 2, 2009 09:33 AM by Josh Dreuth
Since launching Blu-ray in China, Sony has seen lackluster sales of the high definition format among the Chinese populous. Not deterred, however, Sony has pledged to maintain support for Blu-ray in China for the foreseeable future, and in response will increase marketing and promotion of Blu-ray titles.

Additionally, the consumer electronics company has promised to bring 100 Blu-ray titles to China this year, in hopes that an increase in available content will spark sales.

Source: Trading Markets | Permalink | Relevant for:
I doubt this is going to work, oh well.

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