Why are Borders bookstores so stingy with their clearance sale?

[MrHT]

I heard that a lot of Borders bookstores are closing. They said they are having a clearance sale and that everything must go. It just so happens that the Borders close to where I work is closing. I visit the store and it’s packed!! And guess what, the clearance sale is only 20% off. How absurd! I’ve gotten Borders Rewards coupons for 33%, 40% and 50%. Not to mention that Amazon discounts their books for A LOT more than 20%. They can do better than 20%. Come on. And the fact that the store is crowded just goes to show that people are going gaga over this ridiculous discount.

Why is Borders so stingy with their clearance sale? And why are people going crazy over a measly 20% discount?