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#1 |
Contributor
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So I've been thinking, and I came upon an idea that I don't think has really been tried here in the USA. The major impetus for this idea was seeing the remake of A Nightmare on Elm Street, which, regardless of whether you liked it or not, was nonetheless a remake of a movie that at the time of the remake's conception, was less than 25 years old. And what happened? The film was made, came out, was critically drubbed, and experienced a steep decline in it's second week because of the Summer tentpole Iron Man 2.
So here is my thought: When considering a remake of a more recent film, why not just re-release the original film, back into theaters, in a nationwide release, complete with new trailers and TV spots, as if it were a "new" movie? What's most interesting is: that while a re-release is probably not going to net the same amount of box office receipts as a truly new remake, re-releasing the original would entirely eliminate the production costs of another film, so I would think that, if films were re-released wisely, profits could actually increase for some studios, especially in the horror genre, where remakes are often considered to be inferior, and many fans go out of their way to attend special re-releases anyway. As far as I can tell, since the advent of home video, wide re-releases in the USA have been limited to WB classics, like the 1999 re-release of Gone with the Wind, or the "20th Anniversary Edition" of E.T.: The Extra-Terrestrial, or classics that have been newly altered, like the original Star Wars trilogy in 1997 or The Exorcist in 2000, and I'd be really curious to see how, for instance, instead of re-booting Superman--again, WB simply restored the 1978 film and re-released that nationwide. |
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#3 |
Blu-ray Count
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Whether or not you like the new Nightmare on Elm Street it is still a big success, bringing in almost $50 million in 2 weeks on a budget of $35 million, and it will bring in a lot more in home video sales/rental. If you tried to re-release a movie like the original Nightmare on Elm Street no mainstream theaters would show it. The profit potential just isn't there. There would be plenty of costs re-releasing it too. You'd have to make new prints of the movie, which for a wide release would be at least $5 million, and an ad campaign could be another $10 million. The odds of the studio or theater making a profit would be slim.
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#5 |
Active Member
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About 4 years ago they did Re release Nightmare On Elm Street in theaters. I went & saw it with my then girlfriend. One thing I did notice is that it did feel a little dated, as much as we both liked it. Granted I don't think it got a wide release or a big media push either.
It would be cool to see classic movies get restorations & proper re releases though. |
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#7 |
Blu-ray Samurai
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With home video being available in nearly 100% of households in the US, I would say that theatrical rerelease have a limited return. I have a theater nearby that runs prints every Wednesday for older films. While I don't tend to go because the prints are dated and beat up, this is probably the best we'll get as ther ROI for making new prints on a film that's readily available on DVD is likely not to be good.
I also take specific issue of the idea that just because there has been a great Superman movie that no further Superman films should be made. It's not like rebooting a comic franchise is the same as remake. Also, keep in mind that the steep decline by Nightmare had far less to do with it's critical reception and far more to do with it being a horror movie. Lately horror movies open big and crash hard and fast. Last edited by SpaceDog; 05-10-2010 at 05:02 PM. |
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#9 |
Blu-ray Ninja
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I have a feeling that we will see a few more re-releases in the near future because both Toy Story and Toy Story 2 were re-released in 3D last year and Beauty and the Beast is planned for a 3D release next year to mark its 20th anniversary. Now I don't think all the re-releases would be in 3D, but I do think because audiences are more aware of how movies are meant to be shown and they want to see them that way - on the BIG SCREEN.
Although I didn't go to see any of them, quite recently here in the UK my local cinema was showing a number of classic film such as The Wizard of Oz, Oliver Twist and Dr. No; and this was a major cinema, not some small one that shows poor quality versions. So there is a chance of re-releases in the future as modern audiences do want to see classic movies on the big screen because they wouldn't have been born the first time they came out. |
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#10 |
Blu-ray Prince
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[
Also, keep in mind that the steep decline by Nightmare had far less to do with it's critical reception and far more to do with it being a horror movie. Lately horror movies open big and crash hard and fast.[/QUOTE] horror films have almost always done that |
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#11 | |||
Banned
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- During the '97-'98 craze for the Star Wars:SE films, Paramount thought any 20th-anniversary would attract 'Boomer audiences, re-released "Grease", and no one noticed. (It quickly mutated into the "Sing-along screening" craze, which was soon balkanized into gay-only audiences.) - The Bible-belt push for re-releasing "The Passion" every year as a "tradition" self-destructed quickly when it only played 42 screens the second time around and died out in a week. Quote:
...It's the trade-off we've had to accept for having home-theater, and especially Blu-ray: It's hard enough to get audiences into theaters for NEW movies nowadays. ![]() |
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#13 | |
Blu-ray Samurai
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horror films have almost always done that[/QUOTE] Probably so, but I guess I didn't want to speak from authority when I don't have it. I will say that more creative horror entries tend to do well - Sixth Sense, Rosemary's Baby, The Exorcist, etc. To the topic at hand, also keep in mind that Hollywood has **ALWAYS** been doing "remakes". Some of your favorite classic films are remakes including "Wizard of Oz" and "Ben Hur". Should we not have Kenneth Branagh's Hamlet because we already had Laurence Olivier? I do agree that a lot of remakes feel like simple cash-ins (because they are) but saying that nothing should ever be remade is kind of naive. |
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#14 |
Banned
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#15 |
Blu-ray Guru
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That is why the best route is to go with a bright and good quality projector with a really big screen. I can't stand watching a movie on a small television even the really big ones. Plus you can avoid hostel idiots, drive by theater shootings (Don't ask me why, ok) and loud brats on their electronic devices when you want to watch the damn picture.
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#16 |
Blu-ray Guru
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Fathom Events was re-releasing old horror films for a while there. Alien. Halloween. Poltergeist.
They haven't done it for a few years though. Fewer and fewer people were going. From all the re-releases I've gone to I do get a sense that there's a lot more profit to be found in remakes than re-releases. Especially with the Platinum Dunes movies, with a budget of 1-5 million, the difference between the gross of a re-release and a remake is a whole lot more than 5 million, so they'd be making more of a profit even counting in the expense of shooting a new film and marketing it. I have less of a problem with Americans remaking American horror films, as long as its not in-name only and PG-13, than I do with Americans remaking foreign films (more likely to misinterpret the point the original filmmakers were trying to make...Kairo/Pulse for instance). |
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#17 | |
Blu-ray Champion
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Converting a 2d animation film (as in designed in 2d) to 3d doesn't really work and I doubt will be done. (Pixar's models are designed in 3d, the final image we saw was simply 2d. Beauty and the Beast was designed in 2d and the final appearance was 2d). |
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#19 | |
Active Member
Jul 2009
Hickory Hills, IL USA (Chicagoland)
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During The Exorcist's re-release I heard several stories of theaters full of laughing teens. A film that literally terrified one generation was a virtual laughing stock to another generation. As much as I hate to admit it the studio's are actually better off remaking and updating older movies for newer audiences than simply re-releasing the original. It sucks, I know. |
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thread | Forum | Thread Starter | Replies | Last Post |
Remakes That Were Good | Movies | harrisonh | 74 | 06-25-2012 03:10 AM |
Americanized Remakes | Movies | Q? | 47 | 12-08-2009 08:22 AM |
The Remakes Era | Movies | djheadd | 54 | 11-14-2009 09:07 PM |
Remakes: Worse than They Once Were? | Movies | J_UNTITLED | 43 | 01-24-2009 11:23 AM |
How do you feel about remakes? | Movies | Crim122 | 46 | 11-13-2008 04:42 PM |
Tags |
movie, reimaging, release, remake, theatrical |
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