No Disney 2010 SteelBooks - IronPack™ instead

[jstn]

This has really been a year in flux with massive changes on the studios side on their willingness to do Steelbooks, how much of international gets involved and what it takes to make a Steelbook happen. Disney has unfortunately decided corporately against Steelbook this year. I can't even give a real explanation to be honest with you. At some point you get angry and it all sounds like excuses. The best way I can describe it is the U.S. got involved to help push exclusive packaging as well and so we can take advantage of economies of scale. In dong so, senior people became involved with Steelbook that were not before, legal teams threw their four cents in, and next thing you know there is no Steelbook program period. Even with all the success we had last year and the excitement you guys all showed for it we just couldn't make it happen. A massive fail.

To make things worse, what was approved was an Ironpak promotion which had made it's way through all the pipelines so far that once this was presented to us and we knew what was up, we had no room to move. The choice we were given was either we take the Ironpaks or you have nothing for these titles. It was a tough decision but at the end of the day I looked at it from the standpoint that as much as I want these on Steelbook and there are many people on here as well, I'd rather these exist in some sort of collectible packaging than not at all. Let the customer have the decision if they want them or not. So that's where things are at. Disney Canada does realize this is a massive fail and understand we need to get back to Steelbook so those are the discussions that are ongoing now. Again I cannot promise anything but we are working towards Tron 2.

The Ironpaks that are coming out are labelled as Disney Collectible packaging. These are the titles that are coming:

Prince Of Persia - Sep 14th
Beauty & The Beast - Oct 5
Toy Story 1 - October
Toy Story 2 - October
Toy Story 3 - Nov 2
Princess & The Frog - November
Alice in Wonderland - November/December

Brana

http://www.futureshopforums.ca/t5/Mo...ry/td-p/218732

Ouch.