Sony to manufacture PS3 in Brazil, Localise The Last of Us, GTA V

[Mavrick]

Sony has announced that it will begin manufacturing the PS3 in Brazil in order to better support its South American customers.

The arrangement will result in a number of localised games and packages in the region, Sony said on the PS Blog, including a 250GB console bundled with God of War: Ascension for $1,099 BRL (about £350 GBP / $550 USD).

The firm also announced that Naughty Dog's The Last of Us will release fully localised in Brazil, followed by a subtitled version of Grand Theft Auto V later this year.

SCE president Andrew House said manufacturing PS3 in Brazil would benefit local gamers, retailers and developers.

"Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers," he said.

"The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months."

[Snicket]

I lived in Brazil for a few years and the costs of games were ridiculously expensive. Looks like this will greatly help with costs.

This also shows that Sony is really taking the lead in foreign markets, something MS has failed to do.

[MerrickG]

Originally Posted by Snicket

I lived in Brazil for a few years and the costs of games were ridiculously expensive. Looks like this will greatly help with costs.

This also shows that Sony is really taking the lead in foreign markets, something MS has failed to do.

When I saw this news, I was like "great" I am supposed to care because......

But I am glad that it is helping our brazilian gamers.

[Snicket]

Originally Posted by MerrickG

When I saw this news, I was like "great" I am supposed to care because......

But I am glad that it is helping our brazilian gamers.

I remember seeing a new copy of Kingdom Hearts 2 for PS2 for +$200 US dollars. It was super crazy. At the same shop a PS3 launch model was over $5,000. This explains why piracy is so rampant down there. Now that they can avoid the importing taxes costs should drop significantly. More sales down south means a robust platform and greater support for gamers everywhere!

[MerrickG]

Originally Posted by Snicket

I remember seeing a new copy of Kingdom Hearts 2 for PS2 for +$200 US dollars. It was super crazy. At the same shop a PS3 launch model was over $5,000. This explains why piracy is so rampant down there. Now that they can avoid the importing taxes costs should drop significantly. More sales down south means a robust platform and greater support for gamers everywhere!

Yep. Good for you guys.