Sony lines up giant Spider-Man 3 campaign

[PaulGo]

Sony lines up giant Spider-Man 3 campaign
Digital ads, high-def cross-promotion among plans
By Marcy Magiera -- Video Business, 9/17/2007

SEPT. 17 | Sony Pictures Home Entertainment and its promotional partners will spin one of the industry’s largest marketing webs for the Oct. 30 release of Spider-Man 3 on DVD and Blu-ray Disc, including an unusually high commitment to digital marketing and cross-promotion with high-def hardware.

“Spider-Man 3 is the top grossing film of 2007, and the campaign will reflect its importance,” said Lexine Wong, SPHE senior executive VP of worldwide marketing. “Besides having a higher profile because of its box-office clout, we have also expanded the media reach with the plethora of digital and nontraditional media opportunities that are available.”

The studio said it expects to generate 8.5 billion impressions through its own advertising and tie-ins with Papa John’s pizza (a $3 coupon on 10 million pizza boxes and TV, radio print and online ads); Pringles Potato Crisps ($5 mail-in rebate promoted on 3 million packages); Jolly Time Pop Corn ($10 rebate promoted on 3 million packages and in print ads); and Nutella (Spidey collectible in more than 1 million jars, supported by print ads).

A high number of impressions are likely to come from digital ads. The studio is spending 15% to 25% of its marketing budget on digital, said Jennifer Anderson, VP of marketing. (Internet ads are priced lower than traditional media advertising and can therefore deliver many more impressions per dollar spent.) Partner Papa John’s also will support the release with a mobile and digital campaign including text messaging.

Anderson said the studio will run three separate consumer sweepstakes, including one that consumers access by clicking on an online ad to be taken to a sweepstakes where they spin to win a prize from Sony or one of its promotional partners or licensees.

The Spider-Man 3 release also is being incorporated into Sony Electronics’ “HDNA” ad campaign for its high-definition products. The film is featured in national outdoor and newspaper advertising, both on TV screens and with specific promotion of the title on Blu-ray disc.

Wong said she believes it is the home entertainment industry’s most integrated hardware-software campaign to date.

http://www.videobusiness.com/article/CA6478546.html

[Scorxpion]

NICE looking for Trilogy BOX ,this is going to be my 1st BOX in BLU-RAY

[Manco]

Good news.

But Nutella?? Never sat down to watch a movie and thought of woofing down a big wack of Nutella.

[movies3]

cant wait for this boxset

[Copywriter]

Originally Posted by Scorxpion

NICE looking for Trilogy BOX ,this is going to be my 1st BOX in BLU-RAY

Me too. This is going to be a great Trilogy to own.

[CptGreedle]

My wife is a HUGE Spidey fan, this will make the perfect Christmas gift to her!

[Copywriter]

Originally Posted by CptGreedle

My wife is a HUGE Spidey fan, this will make the perfect Christmas gift to her!

Nice idea. My wife's b-day is next week. I bet she'd love 5-6 new Blu-ray movies.

And if not, I'll tell her that I lost the receipt and forget where I bought them from.

[MasterXeus]

Originally Posted by Scorxpion

NICE looking for Trilogy BOX ,this is going to be my 1st BOX in BLU-RAY

I'm looking forward to picking up Spider-man trilogy. This will be my 2nd box set.

[E-Dogg]

Looking very forward to this box set. It's going to be the biggest hd seller this holiday season hands down.

[jermwhl]

I really hope they focus alot of the marketing on the BD part!

[Matt X]

Nutella??? Isn't that like a weird peanut-butter type stuff (and altogether not that popular)? Dang Sony - do a promo w/ Pabst Blue Ribbon an' a bucket o' fried chicken - then you'll have my attention.

[Shu76]

Originally Posted by Copywriter

Nice idea. My wife's b-day is next week. I bet she'd love 5-6 new Blu-ray movies.

And if not, I'll tell her that I lost the receipt and forget where I bought them from.

Why not just buy them for yourself,then get something else for your wife? sounds like a plan...

[PaulGo]

More Spider-Man 3 Blu-ray Specs!

Source: Home Media Magazine

Monday, September 17th, 2007
This is going to be one big, Blu-ray release!

In a story from Home Media Magazine, the Blu-ray Disc version of Spider-Man 3 will be the first next generation title "to deliver for the first time a two-disc Blu-ray set and bonus material in 1080p high-definition resolution."

Sony will be bringing out Spider-Man 3 "as a single-disc standard DVD ($27.99), a two-disc special-edition DVD ($36.95), a UMD ($28.97), a DVD three-pack with Spider-Man and Spider-Man 2, a two-disc Blu-ray Disc edition ($49.95) and the Spider-Man: The High Definition Trilogy with all three films on Blu-ray for $98.95.

It looks like "the Blu-ray editions will include standard DVD bonus material, including bloopers; photo galleries; a Snow Patrol music video; commentary with director Sam Raimi and cast members Tobey Maguire, Kirsten Dunst and James Franco; and a commentary with the producers and special effects supervisor, Scott Stokdyk."

Also, Spider-Man: The High Definition Trilogy will offer seamless branching.

"This technology allows a consumer to select on the same Blu-ray Disc either the original theatrical version or the recently released extended version, with more fight sequences," stated Lexine Wong, senior EVP of worldwide marketing for Sony.

The Blu-ray version of this release "will include BD-Java features such as the Blu-meter, a personal book-marking feature. In addition to Java based (interactive) menus, the Blu-ray releases feature both uncompressed PCM audio and the new advanced high-definition Dolby True HD audio codec."

"The Java-based Spider-Man 3 photo gallery will provide fans the opportunity to see exclusive behind-the-scenes photos at variable selectable speeds with continuous, un-interrupted music," Wong said.

http://www.superheroflix.com/dvd/news/61/22761.php

[pscoop]

I really want this set, but if I convince the wife, I will surely have to wait until Christmas until I can have it.

[SpikesBluBlooded]

I really can't contain the laughter! This is going to totally BLOW Transformers out of the water, Paramount will be swearing up one side and down the other when this is all said-and-done. I'm still bummed that I can't get Transformers on blu-ray (and I REFUSE to buy it on even SD DVD), but I'll comfort myself by watching the Spiderman trilogy in pure 1080p, and listen to it in pure PCM audio. Not even the best HD DUD can come close to the experience...

[martinp1]

ill b @ wal-mart on oct. 30 4 the trilogy set. im hoping for a 69.98 price tag. lol. its already advertised on their website.

[soniqstylz]

Rumor also has it that Spiderman 3 Blu-Ray will be bundled with the new 40 GB PS3.


edit: and btw, you can pre-order the Spidey trilogy for $64.95 from Amazon right now.

http://www.amazon.com/Spider-Man-Hig...0080850&sr=8-3

[TruBlu2]

Huge release for the Blu camp. Pirates and PIXAR going Blu....WOW.

[jamclaur]

Definately can't wait until this drops.

now I need:

The Ultimate LOTR Boxset
The Ultimate Matrix Boxset
The Ultimate Ocean's Boxset
The Ultimate Batman Boxset

and a few other The Ultimate Boxsets.

[daisuke149]

ya know what sucks is.. i dont like the spiderman series.. but ill prolly pick up the box set for supporting this campaign, sony, hd and just because everyone else will have it lol