Sony signs Earnhardt, Jr. for new Blu-ray marketing push - Blu-ray Forum

Amel · 06-26-2007, 02:29 PM

http://bluray.highdefdigest.com/news...eting_Push/720

Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz.

Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products.

The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3.

Though he's perhaps as well-known for being NASCAR's reigning "blonde party animal" as he is for his driving skills, Earnhardt is the sport's current top product pitchman, enjoying lucrative and high-profile endorsements with such top brands as Budweiser and Addidas. He is also a well-known avid gamer, which Sony says was instrumental in choosing him as their new high-def ambassador.

"His love for our products was a big benefit," said Stuart Redsun, Sony's senior VP of corporate marketing.

Sony's not the first electronics company to hire a celebrity spokesperson to hawk its high-def products. As we first reported n early May, Toshiba has teamed up with 'Sopranos' star Michael Imperioli to anchor their own extensive marketing push for HD DVD, including multiple television spots that are currently running across various cable and local network outlets.

Whether or not Earnhardt will be seen in the new Sony campaign attempt to mow down Imperioli, or any other rival HD DVD-supporting NASCAR drivers, remains to be seen. Stay tuned...

desmond · 06-26-2007, 02:38 PM

j6p's love this guy! great get by sony.

haushausman · 06-26-2007, 02:40 PM

wow.. that's huge! twisting the knife in hd-dvd now.

darinp2 · 06-26-2007, 04:48 PM

If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray.

--Darin

The Big Blue · 06-26-2007, 05:12 PM

First Ricky Bobby, now this.

Blu-Ray Buckeye · 06-26-2007, 05:34 PM

Quote:

Originally Posted by darinp2

If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray.

--Darin

Something like, "If yer not first yer HD-DVD."

babyBlu · 06-26-2007, 05:50 PM

I'm not a NASCAR fan myself, but how sweet would it be if there was a huge Blu-ray logo on Jr's car. That would be awesome publicity.

CJS234 · 06-26-2007, 10:53 PM

Quote:

Originally Posted by darinp2

If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray.

--Darin

ROFL AND IT WOULD BE THE HIGHEST RATED COMMERCIAL OF ALL TIME.....AHHH THE SMELL...OF VICTORY!!!!!!!!!!!!

k20king · 06-27-2007, 06:27 AM

what a great demographic!!!

Go Junior!!!

boweyang · 06-27-2007, 06:42 AM

Now we need Michael Schumacher (European Driver) and Keiichi Tsuchiya (Asian Driver), then we'll conquer the world with BR

GasCat · 06-27-2007, 08:22 AM

Quote:

Originally Posted by boweyang

Now we need Michael Schumacher (European Driver) and Keiichi Tsuchiya (Asian Driver), then we'll conquer the world with BR

I don't know Tsuchiya. I know Sato though.

Lewis Hamilton is all we need internationally. If you can TiVo F1 races this year - do it. Hamilton is beyond belief. Jackie Stewart says he'll rewrite the record books. This is his rookie year and he's leading F1. He can skip a race and still be in first. He's called the Tiger Woods of racing,

Y3k Bug · 07-13-2007, 04:08 PM

Just saw this article stating that Budweiser will not be a sponser for Jr. Hmmm...Maybe he'll be racing a blu-ray car after all.

This Bud's not for you

The Big Blue · 07-13-2007, 04:11 PM

When is this adv'g spossed to get goin?

GasCat · 07-14-2007, 08:35 AM

Quote:

Originally Posted by Y3k Bug

Just saw this article stating that Budweiser will not be a sponser for Jr. Hmmm...Maybe he'll be racing a blu-ray car after all.

This Bud's not for you

That would be a big coup if it happens. So far he has Sony and addidas as new sponsors.

TruBlu2 · 09-21-2007, 08:13 PM

He is really popular, Blu-ray rocks and it said that JR was truly a fan of the Sony product line!!!

Thats all good.

Aaron · 09-21-2007, 08:14 PM

Lol, how do yall dig up 3 month old threads!

glenn22 · 09-21-2007, 08:19 PM

If this thread is 3 months old, how come I never saw a single ad featuring Dale Earnhardt Jr?

Smallville206 · 09-21-2007, 08:32 PM

I just spent time reading through the entire thread thinking it was current until I came to the last post. So what did happen with this deal and have their been any advertisemtments on his part.

06-26-2007, 02:29 PM	#1
Amel Special Member Member since:Jun 2007 Location:Clearwater FL Blu-ray collection:91 Blu-ray reviews:2 Trading Score:2	Sony signs Earnhardt, Jr. for new Blu-ray marketing push http://bluray.highdefdigest.com/news...eting_Push/720 Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz. Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products. The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3. Though he's perhaps as well-known for being NASCAR's reigning "blonde party animal" as he is for his driving skills, Earnhardt is the sport's current top product pitchman, enjoying lucrative and high-profile endorsements with such top brands as Budweiser and Addidas. He is also a well-known avid gamer, which Sony says was instrumental in choosing him as their new high-def ambassador. "His love for our products was a big benefit," said Stuart Redsun, Sony's senior VP of corporate marketing. Sony's not the first electronics company to hire a celebrity spokesperson to hawk its high-def products. As we first reported n early May, Toshiba has teamed up with 'Sopranos' star Michael Imperioli to anchor their own extensive marketing push for HD DVD, including multiple television spots that are currently running across various cable and local network outlets. Whether or not Earnhardt will be seen in the new Sony campaign attempt to mow down Imperioli, or any other rival HD DVD-supporting NASCAR drivers, remains to be seen. Stay tuned...

06-27-2007, 06:42 AM	#10
boweyang Member Member since:May 2006 Location:North Carolina	Now we need Michael Schumacher (European Driver) and Keiichi Tsuchiya (Asian Driver), then we'll conquer the world with BR Last edited by boweyang; 06-27-2007 at 06:45 AM.

07-13-2007, 04:08 PM	#12
Y3k Bug Senior Member Member since:Jun 2007 Location:Arizona Blu-ray collection:666	No Bud for Jr. Just saw this article stating that Budweiser will not be a sponser for Jr. Hmmm...Maybe he'll be racing a blu-ray car after all. This Bud's not for you

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06-26-2007, 02:38 PM	#2
desmond Senior Member Member since:May 2007 Blu-ray collection:262 Blu-ray reviews:2	j6p's love this guy! great get by sony.

06-26-2007, 02:40 PM	#3
haushausman Special Member Member since:Jan 2007 Location:Chicago Home Theater Gallery:12 Blu-ray collection:343 Blu-ray reviews: 5	wow.. that's huge! twisting the knife in hd-dvd now.

06-26-2007, 04:48 PM	#4
darinp2 Expert Member Member since:May 2007	If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray. --Darin

06-26-2007, 05:12 PM	#5
The Big Blue Blu-ray Guru Member since:Feb 2007 Blu-ray collection:98 Blu-ray reviews:1	First Ricky Bobby, now this.

06-26-2007, 05:50 PM	#7
babyBlu Active Member Member since:Jun 2007 Location:Redmond...home of the RROD, aka M$	I'm not a NASCAR fan myself, but how sweet would it be if there was a huge Blu-ray logo on Jr's car. That would be awesome publicity.

06-27-2007, 06:27 AM	#9
k20king Senior Member Member since:Feb 2007	what a great demographic!!! Go Junior!!!

07-13-2007, 04:11 PM	#13
The Big Blue Blu-ray Guru Member since:Feb 2007 Blu-ray collection:98 Blu-ray reviews:1	When is this adv'g spossed to get goin?

09-21-2007, 08:13 PM	#15
TruBlu2 Senior Member Member since:Aug 2007 Blu-ray reviews:1	He is really popular, Blu-ray rocks and it said that JR was truly a fan of the Sony product line!!! Thats all good.

09-21-2007, 08:14 PM	#16
Aaron Blu-ray Samurai Member since:Feb 2007 Location:Oklahoma City Home Theater Gallery:3 Blu-ray collection:33 Blu-ray reviews: 2 Trading Score:4	Lol, how do yall dig up 3 month old threads!

09-21-2007, 08:19 PM	#17
glenn22 Power Member Member since:Aug 2007 Location:Vancouver, Canada	If this thread is 3 months old, how come I never saw a single ad featuring Dale Earnhardt Jr?

09-21-2007, 08:32 PM	#18
Smallville206 Active Member Member since:Dec 2006 Location:Seattle, Washington	I just spent time reading through the entire thread thinking it was current until I came to the last post. So what did happen with this deal and have their been any advertisemtments on his part.

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