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Q: What are you impressions of E3 this year, of the three platform holders?
Mike Hayes: Well there's a lot of good news from first party. We've talked about this so much over the last few days, anything that's new is good, isn't it? It's something for us to talk about, something different. We've given a lot of support to Vita. I think we're the only playable third party code on the stand actually, Virtua Tennis 4. And we gave a commitment to Sony quite a while ago that we would support Vita, and you'll see a lot more announcements on that over the coming months.
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Q: That's good to hear. You said about PS Vita, presumably you're going to be there with releases on day one?
Mike Hayes: We would like to think so, but that's subject to when does the hardware come out, you know, Sony approval, there's a lot of things. That is our ambition and that is our wish to be out day and date with the hardware machine whenever it happens.
Q: It's still important for Sega to do that? To be first when those new platforms come out?
Mike Hayes: I think so. I mean, we do it because we think it's commercially appropriate but we do believe in the Vita system, and therefore that's why we've given it our support and we think being out first when there's relatively fewer titles is quite important. One of the first titles, Tennis World Tour on PSP, was one of the biggest selling titles. It just suited the platform ideally and as you can imagine with the kind of flick motions that you've now got it suits a tennis game and it's a good demonstrator of what the machine can do.
And our tech guys are really quite excited with other things, and there is a game that we've got in the pipeline, this new IP that we can't talk about yet that will be, I think, of all the things I've seen, this game will show off the technical attributes of Vita in quite an exciting way. So yeah, being out first is quite important for us, but it has to be commercially relevant to do that.