Outrageous €uro pricing

[Bullseye]

I called to the newly opened Virgin Megastore which has just opened in our town and was delighted to see they have a few shelves of Blu Ray movies but the prices were outrageous. Prices varied between €22 ($30.8) and €64 ($89.4) for one film. I confronted one of the people working in the store and asked why the prices so high are? He went on to say that it was a new technology....I cut him short and said I already had 100 BDs and that I was importing them for between $15 - $25 and he was amazed. Anyone else in Europe finding that we are being ripped off in high street shops.