'Catching Fire' Sells 1.85 Million Blu-ray Discs in 3 days.

[Blu Titan]

THG: Catching Fire sales 3.9 million discs in its first week. Blu-ray receiving 50% of sales up from the 35% it received when the first installment was released .

Lionsgate: 'Catching Fire' Sells 3.9 Million Discs Opening Weekend


Blu-ray Disc accounts for 50% of packaged-media sales; digital sales up nearly 40%

Lionsgate March 11 said The Hunger Games: Catching Fire sold an estimated 3.9 million DVD and Blu-ray Disc units in its first weekend of North American release (launched March 7), and had the biggest digital launch in the mini-major’s history, with opening weekend digital sales increasing nearly 40% over the first "Hunger Games" film.

The digital performance was driven by No. 1 openings on all major digital platforms, including iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network, among others.

Higher-margin Blu-ray titles surged to 50% of all packaged-media sales of Catching Fire in its opening weekend compared with 35% of packaged-media sales of the first "Hunger Games" film.

Santa Monica, Calif.-based Lionsgate opened Catching Fire on nearly 20 digital platforms, including six that have launched since the home entertainment debut of the first "Hunger Games" film in 2012.

“This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of the 'Hunger Games' films,” Ron Schwartz, president and GM of home entertainment sales and distribution, said in a statement. “With strong increases in digital revenue and Blu-ray accounting for 50% of packaged-media sales, the opening weekend performance … is a testament to the strength of the franchise.”

Catching Fire grossed $424 million at the North American theatrical box office, the 10th highest-grossing domestic release of all time, marking the first time that the first two installments of a franchise grossed more than $400 million at the domestic box office. The next two "Hunger Games" films, The Hunger Games: Mockingjay — Part 1 and Part 2, will be released Nov. 21, 2014, and Nov. 20, 2015, respectively.



http://homemediamagazine.com/news/li...-weekend-32756

[Steedeel]

Originally Posted by Blu Titan

THG: Catching Fire sales 3.9 million discs in its first week. Blu-ray receiving 50% of sales up from the 35% it received when the first installment was released .

Good stuff, thanks for link. Do you know what the YOY was for the Gravity week Blu Titan?

[bowlingbilly10]

That's impressive.

[Batman1980]

Not surprised in the slightest.

[ultlife2013]

I wonder what the sales are going to be for American hustle

[Visco.]

Lionsgate is going to the strip club tonight.

[Blu Titan]

Originally Posted by Steedeel

Good stuff, thanks for link. Do you know what the YOY was for the Gravity week Blu Titan?

+18%, but it was going up against the top disc seller from last year Twilight Breaking Dawn Part 2 (I believe it was the #1 disc seller but not 100% sure on that).

[Steedeel]

Originally Posted by Blu Titan

+18%, but it was going up against the top disc seller from last year Twilight Breaking Dawn Part 2 (I believe it was the #1 disc seller but not 100% sure on that).

Great, thanks. Bit worrying how many people like that rubbish but that's beside the point. Lol

[Blu Titan]

Originally Posted by Steedeel

Great, thanks. Bit worrying how many people like that rubbish but that's beside the point. Lol

Don't pay any mind to the Chicken Little types .

[Steedeel]

Originally Posted by Blu Titan

Don't pay any mind to the Chicken Little types .

True

[bruceames]

This year's HG Blu-ray is a combo, while last year it was not (it appears that Lions Gate is bucking the trend and starting to go with combos this year). So that may have something to do with why the unit market share increased so much. But anyway good news on the sales for sure.

[bruceames]

Originally Posted by Blu Titan

+18%, but it was going up against the top disc seller from last year Twilight Breaking Dawn Part 2 (I believe it was the #1 disc seller but not 100% sure on that).

It was the top selling DVD (and perhaps top selling for both formats combined), but I believe either The Hobbit or Skyfall sold the most units on Blu-ray last year.

[Penton-Man]

To *men-in-charge* in any world who think they are untouchable and can get away with anything…..




Don’t understand the significance of the above pic? Well, then obviously you haven’t watched THG: Catching Fire

[mredman]

freaking huge numbers. BLU RAY ****ing rules!

[pro-bassoonist]

Originally Posted by bruceames.

This year's HG Blu-ray is a combo, while last year it was not (it appears that Lions Gate is bucking the trend and starting to go with combos this year). So that may have something to do with why the unit market share increased so much. But anyway good news on the sales for sure.

Let's get the facts here: There was a DVD-only release, which was significantly cheaper. So, the folks that wanted a DVD only release were not forced to buy a combo release.



Pro-B

[steve1971]

Originally Posted by Steedeel

Great, thanks. Bit worrying how many people like that rubbish but that's beside the point. Lol

Steedeel are you calling the Twilight movies rubbish? Personally I like them.

[Steedeel]

Originally Posted by steve1971

Steedeel are you calling the Twilight movies rubbish? Personally I like them.

I am absolutely calling them rubbish. Trash in fact, IMO!

For a vampire movie done the right way, see 'let the right one in'

[bruceames]

Originally Posted by pro-bassoonist

Let's get the facts here: There was a DVD-only release, which was significantly cheaper. So, the folks that wanted a DVD only release were not forced to buy a combo release.


Pro-B

Correct. The BD share would have been 100% if there were no DVD-only release, but I guess not everyone knows that. Thanks for pointing that out.

[Anthony P]

Originally Posted by bruceames.

Correct. The BD share would have been 100% if there were no DVD-only release, but I guess not everyone knows that. Thanks for pointing that out.

I think his point was that it does not make sense for someone that only has a DVD player and not interested in BD to pay a premium for the combo when he can only buy the DVD for much cheaper. It does not make sense that the "bundled DVD" would push up sales by a lot for the BD when people have a choice.

[Penton-Man]

Originally Posted by Blu Titan

THG: Catching Fire sales 3.9 million discs in its first week....

And if we’re talking millions, lest us not forget its 4K post production workflow roots.

THG : Catching Fire started out its digital life in the DI suite probably at ~ 12.74 million pixels (full aperture 4K) before getting whittled down to 7.02 million pixels for the D-Cinema 4K scope version (https://forum.blu-ray.com/showthread...es#post8439496 ) and ultimately making it onto the mastered from 4K List for the Blu-ray deliverable …..https://forum.blu-ray.com/showthread.php?t=218262