Is Cyber Monday just the drawn-out, anticlimactic after-party to Black Friday...?

[dbduece]

I really don't see anything from an online perspective that separates Cyber Monday from the Black Friday Weekend. Contrary to popular belief, I don't think it doubles-down with even more or better sales. I think at one time the brick and mortar stores had their field day as Online Shopping was still in its infancy but now that the internet jumps in just as hard and early as everyone else with sales, I'm not sure what Cyber Monday is supposed to offer that the previous 2-3 days hadn't already provided. Am I missing something?