TargetTicket? How do I redeem Super 8 MetalPak ultraviolet?

[callahan09]

I'm so confused. I bought the Super 8 MetalPak at Target this weekend, and I just opened it up so I could redeem the UV code that the sticker on the package says it comes with. Now, I'm a little mystified because it says "TargetTicket" on the sticker, which I'm not familiar with and have never redeem before, but it also says UltraViolet so I just assumed this would be simple, but it is clearly NOT simple at all.

First of all, the little slip of paper with the UV code on it, that I'm used to seeing in any movies I buy that advertise a UV code... this doesn't have one in the box, at all. So I looked at that little sticker again and it says to go to targetticket.com to redeem it. I don't know... I can't find a code anywhere in the box, on the sticker, or on my receipt. I go to the website and it says it's been discontinued, even though the expiration date on the sticker says it'll be redeemable at least up til January 18, 2017. So they still need to honor it, whether they discontinued the service or not! But I can't find a way to even sign up for TargetTicket.com since it's been discontinued.

I just have no clue what I'm supposed to be doing in order to redeem this...