Current Amazon BD/HD DVD sale observation

[nhaase]

I know in the regular thread for this what I am about to say has been mentioned, but the comments I am looking for would likely hijack that thread, so I made a new one.

We have seen throughout this latest ~50% off sale on both formats that the blu-ray rankings have been above 40, while HD DVD has not been able to crack 150 (average rank of top 10 titles for both). What is more is that the big blu-ray title on the list, Spidey, is sitting in the top 10, while Transformers is languishing in the mid-100's. Seeing that this month is the "5th quarter," when people who just bought players are loading up on movies, what are forum members' thoughts on the following:

Even though BBuy is where the lion's share of hi-def movies are purchased, do you see this as an indication of market reaction to the Warner Bros' decision? If we remember when Amazon had a BOGO on WB titles on HD DVD the sales ranks reached the same levels as the did for the WB BOGO for blu-ray, but that happened before the WB announcement.

This would match with Bill Hunt's anecdotal evidence that SoCal area retailers saw a roughly 20:1 BD:HD sales advantage after WB's move to blu-ray exclusivity.

Discuss.

[Blu Titan]

Amazon is advertising the Blu-ray promo on HDD, but not the HD DVD sale. Only the very uninformed or a raving lunatic will continue to buy HD DVD products with any confidence.

[nhaase]

Originally Posted by BlueNeon

Amazon is advertising the Blu-ray promo on HDD, but not the HD DVD sale. Only the very uninformed or a raving lunatic will continue to buy HD DVD products with any confidence.

For your talk of the the HDD advertising, HDD just published a story about it, so I guess we will see if that changes anything.

[Seretur]

Yeah, I'm surprised that the Spidey 3-pack got into the Top 10. It's still not a cheap item! And while the sale does feature more BDs than HD DVDs, the consumer preference is quite clear right now.

Plus, it's a wise offer on Amazon's part -- the BOGO's and this sale are just what the new format owners need, post-Christmas. We're all expected to fill out our collections with pre-2008 titles, so that our wallets are ready for the onslaught coming in this year.

And make no mistake, it will be an onslaught!

[Grif32]

BR has 229 titles on the sale compared to 84 not very good titles for HD DVD while the BR titles are alot better.

[Steverhcp02]

Just one more sliver of proof that the main thing in the way of HDM adoption is software price.

[JohnGalt]

Originally Posted by BlueNeon

Only the very uninformed ... will continue to buy HD DVD products with any confidence.

Which, sadly, describes about 99% of all consumers.