What's with the language in some PS3 games?!

[germ79]

I recently purchased a PS3 and own Drakes' Fortune, Motorstorm, and now Assassin's Creed. I've been downloading demos to try games out and I can't believe the language that is used in some of these games. Some of these games use more bad language in the opening sequence than I have heard in a year! Maybe I'm just an old man at 28, but I think it sounds ridiculous. I don't mind an occasional word here and there, but I can't hardly play these games that have it throughout. It's almost like they go out of their way to put them in the game. Anyone else notice this?

I purchased Assassin's Creed, but haven't opened it yet. I noticed last night that it says "Strong Language" on the back. How strong is "strong?" I don't know what to expect and would rather not open it until I know it isn't going to be chocked full of F-this and G-- d-mn that. Can anyone enlighten me?

Thanks so much!
Jeremy