Panasonic DMP BD35 Region Hack for A & B

[BluraySe7en]

Hi

I need some help I've had this player for coming up to a year now but the fact I can't play Region A titles is starting to frustrate me. Forinstance I'd love to take advantage of the Criterion collection but due to my player only being multi region for DVD due to a remote hack I can't.

With Hunger already out, Thin Red Line on it's way with The Red Riding Trilogy and a number of TV shows I'd love to purchase as well I need to ask is it possible to get this player hacked in anyway to allow me to play both A & B titles?

I've gone on google trying to find places but are not making any sense of it, can i get this chipped and what kind of places would I need to go get this done?
I live in the UK and a recent trip to my local Hi-Fi shop was not successful and the assistant seemed quite adamant this weren't possible almost to the point of getting quite rude that I suggested this was possible.

Please Help?