Study Finds That Some Audiences Tire of Expletive-Filled Films

[Himmel]

Filmmakers using “F***,” “God***” and “Jesus C*****” as a swear risk losing some of their audience, according to a new Harris poll.

Using “Jesus C*****” to swear is the biggest offense, with 33 percent of the general public saying they’d be less likely to see a movie if they knew beforehand of that particular piece of dialogue. “God***” was second at 32 percent and “F***” was third with 31 percent.

Various demographics disagree on the acceptability of profanity in movies, with young people not minding nearly as much as the elderly. In fact, more than half of those 72 years of age and older will avoid movies with “God***” and “f***” in the dialogue.

Opinions also vary among the sexes, with 37 percent of females saying “f***” bothers them in movies while only 26 percent of males agree.

Evangelical Christians have the biggest problem with swearing, with 90 percent saying they might avoid a film using “Jesus C*****” to swear, 86 percent saying the same about “God***” and 74 percent objecting to “f***.”

Evangelicals, which the Pew Forum on Religion and Public Life says make up about 26 percent of the U.S. population, also object to milder swearing like “sh**,” “da**,” “h***l,” “p***” and “c***” far more so than do secular audiences, though none of those words scored above 50 percent even among Evangelicals.

http://www.hollywoodreporter.com/new...-finds-1026571