While drug manufacturer Pfizer has lately been getting headlines for its potential breakthrough COVID-19 vaccine, Studio Entertainment One and Spike Lee are prepping an untitled tumescent tuner on the breakthrough of an earlier Pfizer miracle drug: Viagra. Lee will direct from a screenplay he has written with Kwame Kwei-Armah.
The original songs and music will be written by the acclaimed songwriting team of Stew Stewart and Heidi Rodewald, who previously created the Tony-winning musical Passing Strange. The musical is based on the David Kushner Esquire article All Rise: The Untold Story of The Guys Who Launched Viagra. It is inspired by the true events surrounding around Pfizer’s discovery and launch of the erectile dysfunction drug Viagra (Sildenafil), which was hatched as a treatment for heart-related chest pain only for researchers to find its game-changing qualities occurred below the belt. The little blue pill had immediate staying power in the global marketplace, perking up sex lives around the world.×