Coke Vs. Pepsi movie ‘Cola Wars’

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Sony Uncaps $1.5M Deal For ‘Cola Wars’ In Heated Auction For Coke Vs. Pepsi Saga

Sony has stepped up with a $1.5 million bid to uncap Cola Wars, a movie pitch that tells the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. This behind-the-scenes account, from Michael Jackson’s fiery mishap to the New Coke debacle, tells the ultimate underdog tale of history’s most iconic second-place contender vying for the No. 1 spot.

The Cola Wars script will be written by Jason Shuman and Ben Queen. Shuman, whose long relationship with Sony was a big factor here, is the co-creator/writer of Apple’s hit show Acapulco, which begins its third season on May 1. He was the executive producer of HBO’s Winning Time, and the producer of 2022’s Oscar-nominated indie To Leslie.

Queen is currently adapting Naomi Novik’s fantasy novel His Majesty’s Dragon as an hourlong series for Fox. He recently adapted the novella A Note of Explanation by Vita Sackville-West for Netflix. He was the writer of Cars 2 and Cars 3 for Pixar, as well as the creator of NBC’s A to Z and Powerless.