Sony Switzerland buys back HD DVD players

[Azumi]

Sony Switzerland has just launched an interesting initiative:

Any existing HD DVD owner (living in Switzerland) who buys a Sony S-300 or S-500 before the end of March, can "return" their HD player to Sony. They buy them back for 200 Swiss Francs (approx 190 US$) and will also throw in 6 Blu-ray movies.

A German store recently offered a similar promotion, but this initiative is different, because it's handled by Sony itself.

(warning: it's in French)
http://www.sony.ch/view/ShowArticle....=1203501622668