BBC's Top Gear to provide content for download via Gran Turismo TV

[Shin-Ra]

Polyphony Digital and BBC Worldwide to collaborate on best-selling racing game series Gran Turismo®

Top Gear to provide content for download via GT TV™

Tokyo, October 24 2007 – Sony Computer Entertainment Inc. (SCEI) and Polyphony Digital, Inc., the creators of the best-selling racing franchise, Gran Turismo®, today announced a collaboration with BBC Worldwide that will allow BBC’s Top Gear programme to be downloaded through Gran Turismo TV (GT TV™) on PLAYSTATION®3 (PS3™).

GT TV, a dedicated online channel packed with the latest news and content from the motoring world, will launch worldwide on PLAYSTATION®Network in 2008. BBC Worldwide will provide 40 episodes of Top Gear, the award-winning BBC television series about motoring for download.

In addition, the Top Gear Test Track – the track featured each week on the show, where host Jeremy Clarkson and the Top Gear team test the latest cars – will be replicated in Gran Turismo 5 (GT5) on PS3. For the first time in a racing game, players will be able to burn rubber and experience every white knuckle, hairpin turn on the Top Gear Test Track for themselves.

“We at Polyphony are great fans of the world’s best motoring programme, Top Gear, so we’re delighted to be collaborating with BBC Worldwide to deliver Top Gear content via Gran Turismo,” said Kazunori Yamauchi, President, Polyphony Digital, “We’re sure that players will be as thrilled as we are when they get the chance to put their own driving skills to the test on the Top Gear Test Track in GT5, as well as enjoying classic episodes of Top Gear via GT TV.”

Simon Danker, Director, Digital Media, BBC Worldwide commented, “BBC Top Gear is the world’s number one motoring media brand and we’re thrilled to make it accessible to Gran Turismo gamers. We continue to explore different avenues to share our content with an expanding audience, and are delighted to participate with Polyphony Digital in the launch of this exciting new opportunity.”