New Branding For Mirage

[Scooby Blu]

Speaker maker Mirage this week announced its intention to establish”a fresh look and brand strategy,” accomplished through both a new logo and new Web site. The company, owned by Klipsch Group, was established in 1977.

“For Mirage, the time was right; we’re rolling out exciting products this fall and appealing to new audiences,” the company’s marketing manager said as part of the announcement. “Our logo and web site have been redesigned to reach out to those who don’t yet know the Mirage name, while demonstrating our enthusiasm and our revitalization to those who already do.”

The upcoming products include a small 5.1 home theater system, as well as new mini-subwoofers and a new speaker line under the Omnisat brand name. The new Web site is set to launch next month.