New Sony 240HZ KDL-52XBR7 LCD flat panel might match or beat the quality of Plasma?

[HDTV1080P]

New Sony 240HZ KDL-52XBR7 LCD flat panel might match or beat the quality of some Plasmas

I thought 240HZ LCD displays were not coming out until 2009. I am very impressed that in December 2008 Sony is releasing a 240HZ LCD screen. The KDL-52XBR7 uses 240Hz Motionflow. Hopefully when motionflow is turned off the Sony display will do a true 10:10 pulldown for 1080P/24 material. I will wait for further information to become available before adding it to the 1080P/24 list.
A 240HZ LCD in theory should reduce or eliminate the LCD motion blur problems that current 120HZ and 60HZ LCD displays have. It is possible that a 240HZ LCD might look better compared to a 60HZ or 72HZ Plasma screen. We will have to wait for test results to know for sure. If the 240HZ LCD eliminates the LCD motion blur problems and the black levels are very deep then plasma screens may disappear in 5 years. I would like to see this new Sony up against a Pioneer Kuro.
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Sony Debuts 240Hz LCD HDTV
http://www.avrev.com/home-theater-news/lcd-hdtv-news/sony-debuts-240hz-lcd-hdtv.html