toshiba is fighting with 5 free hddvds and a cheap player

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http://www.tvpredictions.com/toshibaprice031507.htm

Toshiba HD-DVD Player: $364 At Amazon
The company's new high-def player also comes with five free HD-DVDs.
By Phillip Swann

Washington, D.C. (March 15, 2007) -- Toshiba's new HD-A2 HD-DVD player is now available for $364.99 at Amazon.com.

The company's second-generation HD-DVD player, which was launched last October, has a suggested retail price of $499. Amazon.com last December was selling the set-top for $452, but has now lowered the price again.

Toshiba's HD-DVD format is battling with the Sony-supported Blu-ray format for the new high-def DVD audience.

Toshiba now is also offering five free HD-DVD movies for the purchase of any Toshiba HD-DVD player. The list of available titles includes: Apollo 13, Four Brothers, Casablanca, The Perfect Storm and We Were Soldiers.