EA discovers the rest of the year!

[androvsky]

Notice: Biting sarcasm ahead, aimed at the industry in general, not just EA

Ya know how everyone complains about how so many publishers insist on releasing their big titles during the holiday season? How the summer months, when kids have nothing better to do and probably aren't playing outside anyway, are virtually devoid of new game releases? Ever notice how the movie industry can release big movies in both the summer AND winter?

Guess what! EA has noticed it too!

Originally Posted by Grand Master of the Obvious

"I think the industry has finally gone, 'Wow, we could probably just come out just like the movies do'. Movies launch on Christmas day, they launch blockbusters during the summer, and we're now learning that we could probably launch a game at any time, and if it's a good game it will be well received.

"I think that we traditionally thought that people only buy games at Christmas or around holiday time, and now we're looking back and going, 'You know what, GTA launched in May; Resident Evil comes out in March'."

Yes, I'm going overboard, but the industry's self-fulfilling prophecies regarding holiday sales is quite frustrating. Hollywood went through the exact same thing with Star Wars showing them that it's okay to release a big movie in the summer.

To be fair, the tone of the quotes suggest Glen Schofield is just as frustrated as most everyone else, but it took EA having a difficult season for him to be able to get his message out.