Sony OLED is dying on the vine

[Auditor55]

I'm trying to find data that points out the direct cause of this decline.


Sony has a small and declining share in the OLED TV market, holding about 5.4% of global TV revenue in 2024, down from 9.5% in 2021. Market share data specifically for the OLED segment isn't directly available, but the trend indicates a lower position compared to competitors like LG and Samsung.

Key points about Sony's OLED market position
Declining Share:

Sony's overall TV market revenue share fell to 5.4% in 2024, a decrease from 9.5% in 2021, suggesting a reduced presence in the broader market, which includes OLEDs.

How this affects the OLED market

Limited Presence:

Sony is a less significant player in the OLED TV market compared to LG and Samsung, which are the main brands in this segment.

Market Dynamics:

While Sony has high-quality products like the Sony Bravia 8 II QD-OLED, its overall market strategy appears to be focusing on other technologies, leading to a smaller share of the growing OLED market.

This is eerily reminiscent of when Sony left the plasma TV market in 2005.