A solution to different tastes for grain

[luscious]

Excising grain through an automatic process inevitably leads to loss of picture detail (doing it manually would be too time consuming). But some people still prefer reduction of grain even at this cost. Some people are very sensitive to this cost, others not so sensitive.

Then why not have the movies/TV on discs not use any noise or grain reduction process and so people who like it this way can enjoy it and people who like the grain reduced can use their PLAYER to do it? Why not develop players that can tailor to consumer preferences in this way? This way everybody wins.

The only downside would be having to switch to different grain reduction profiles when playing different discs since many discs will have already reduced the grain.