Kellogg’s Planning to Logo Brand Every Individual Corn Flake

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http://www.metro.co.uk/weird/article...7&in_page_id=2

Kellogg's has developed a hi-tech method to stamp out imitation cereals - by branding Corn Flakes with the company's logo.

The famous signature can be burned on to individual flakes using lasers to protect against imitation products.

The laser uses concentrated light which focuses the energy within the beam down to a very small spot on the Corn Flake.

Energy density within the laser spot diameter is sufficient enough to give the surface of the flake a darker, toasted appearance without changing the taste.

If trials are successful, the system could be used on Kellogg's other brands including Frosties, Special K, Crunchy Nut and Bran Flakes.

'In recent years, there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg's corn flakes,' said Helen Lyons, lead food technologist at the company.

'We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else. We're constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer.'

About 128billion bowls of Kellogg's Corn Flakes are eaten worldwide every year in countries as far afield as Guatemala, Japan, Argentina and India.