DVR/TiVO and ratings...? - Blu-ray Forum

RockChalk · 11-07-2009, 08:44 AM

If someone DVR's or TiVo's something does that count towards a shows ratings? Just curious because I DVR most everything I watch, I watch hardly anything except sports live

dcowboy7 · 11-07-2009, 08:40 PM

- u have to be a nielsen household to be counted.
- dvr watching does count in the final rating as long the show is watched by 3:00am that nite.
- there is also a dvr+7 which comes out 2 weeks later showing shows watched within 7 days after the airing but its meaningless for the network commercial $$ value aspect.

Clark Kent · 11-08-2009, 12:34 AM

The thing is that advertisers realize virtually all DVR users skip the commercials, so they really do not count them when they pay the networks. Advertising will have to evolve and adapt as ever more users switch to DVRs. I expect to see even more product placement and sponsorships, like we saw in the early days of television.

11-07-2009, 08:44 AM	#1
RockChalk Banned Member since:Feb 2009 Location:Saraotga, NY Blu-ray collection:13	DVR/TiVO and ratings...? If someone DVR's or TiVo's something does that count towards a shows ratings? Just curious because I DVR most everything I watch, I watch hardly anything except sports live

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11-07-2009, 08:40 PM	#2
dcowboy7 Blu-ray Knight Top contributor Member since:Feb 2009 Location:Pequannock, NJ 4K collection:7 Blu-ray collection:112 Trading Score:11	- u have to be a nielsen household to be counted. - dvr watching does count in the final rating as long the show is watched by 3:00am that nite. - there is also a dvr+7 which comes out 2 weeks later showing shows watched within 7 days after the airing but its meaningless for the network commercial $$ value aspect.

11-08-2009, 12:34 AM	#3
Clark Kent Blu-ray Prince Top contributor Member since:Oct 2007 Location:Metropolis Blu-ray reviews:2 Trading Score:184	The thing is that advertisers realize virtually all DVR users skip the commercials, so they really do not count them when they pay the networks. Advertising will have to evolve and adapt as ever more users switch to DVRs. I expect to see even more product placement and sponsorships, like we saw in the early days of television.

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