ATI is no more; long live AMD

[PrivatePixel]

AMD says goodbye to the ATI brand - Bloomberg Businessweek

Advanced Micro Devices on Monday said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.

The company always had the option to transition brand names since the merger, but Erskine said now was the right time as AMD wanted to take advantage of its growing momentum in the graphics market, Erskine said.

The change could also help give AMD more exposure. For example, Apple uses the ATI graphics in the iMac, with the ATI logo prominently displayed on Apple's website. The logo would instead reflect AMD, which could help expand the company's visibility.

With this announcement, the assimilation is now complete. The name that I've known for the past 15+ years in every PC I've built, upgraded and owned will disappear with the likes of 3dfx. ATI, you will be missed.