Taiwan OEM makers receive unexpected BD burner orders from retail channels in the US

[Tekman]

Taiwan OEM makers receive unexpected BD burner orders from retail channels in the US and Europe
Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES [Wednesday 15 August 2007]


While international PC brands such as Dell and Hewlett-Packard (HP) have placed small-volume orders with Taiwan OEM/ODM makers for built-in Blu-ray Disc (BD) burners for use in their PCs to be launched in the third quarter of 2007, these makers have also received inquiries and orders from large retail channels in the US and Europe, with the volumes much higher than those from the PC brands, according to industry sources in Taiwan.

As BD burners are still very expensive, international PC brands are adopting them only for high-end PC models while DVD has remained as the mainstream standard of burners, the sources indicated. Therefore, their order volumes of BD burners are low, typically 2,000-3,000 units for a single order, the sources pointed out.

However, American and European retail channels have recently made inquires to Taiwan makers about OEM/ODM production of built-in BD burners and some of them have placed relatively large orders, as many as 20,000-30,000 units per order, the sources noted. These channels may plan to promote sales of BD-burner equipped PCs during the peak period prior to the 2007 holiday season, the sources pointed out.

Total production capacity at the Taiwan makers is able to meet order volumes for the time being, but will fall short if the international PC brands increase their orders, the sources indicated. In addition, the supply of BD pick-up heads, a key component of BD burners, from Japan may not be able to catch up with the increased demand from Taiwan makers, the sources said.
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I think this is the begining of the end for HD DVD

[phil]

I have one! lol a UJ 220, Its Fricken AWESOMe.

[warhawk21114]

woah, now that shows confidence in the format if you are pushing that sort of dough around.