Sony ship 14.3m units WW, NPS profits $430m - Blu-ray Forum

Maximus · 05-26-2011, 08:39 AM

Sony have released their annual financial statement with details of how many units they have shipped:

They have also forecast 15m units to ship in the current financial year, which points to a price cut in the latter part, towards September. My guess is $199/€199/£169. Sales I have seen for the months of April and May show PS3 to be down around 15% YoY, if that were to continue for until the end of March 2012 they would ship around 12m units which leaves a 3m shortfall, only a $100 price cut can make up such a large shortfall, $50 won't do it.

My guess is they will cut the price around the time Resistance 3 is released and give it a massive marketing push. As we have seen there is enough room in the unit to cut prices.

Anyway, forecasts for next year:

Sony as a company posted a loss of around $3.2bn but that was due to a $4.4bn charge related to their tax filings. Essentially they have prepaid a bunch of taxes, but now they have made three years worth of losses in a row they can no longer bank those as profit. It isn't really a loss if Sony can improve their business, but due to the earthquake there is some doubt over the short term profitability. Medium term Sony remains unaffected and should meet the 5% margin in 2013/14.

05-26-2011, 08:39 AM	#1
Maximus Super Moderator Top contributor Member since:Nov 2006	Sony ship 14.3m units WW, NPS profits $430m Sony have released their annual financial statement with details of how many units they have shipped: They have also forecast 15m units to ship in the current financial year, which points to a price cut in the latter part, towards September. My guess is $199/€199/£169. Sales I have seen for the months of April and May show PS3 to be down around 15% YoY, if that were to continue for until the end of March 2012 they would ship around 12m units which leaves a 3m shortfall, only a $100 price cut can make up such a large shortfall, $50 won't do it. My guess is they will cut the price around the time Resistance 3 is released and give it a massive marketing push. As we have seen there is enough room in the unit to cut prices. Anyway, forecasts for next year: Sony as a company posted a loss of around $3.2bn but that was due to a $4.4bn charge related to their tax filings. Essentially they have prepaid a bunch of taxes, but now they have made three years worth of losses in a row they can no longer bank those as profit. It isn't really a loss if Sony can improve their business, but due to the earthquake there is some doubt over the short term profitability. Medium term Sony remains unaffected and should meet the 5% margin in 2013/14.

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