Sony signs Earnhardt, Jr. for new Blu-ray marketing push - Blu-ray Forum

Amel · 06-26-2007, 02:29 PM

http://bluray.highdefdigest.com/news...eting_Push/720

Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz.

Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products.

The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3.

Though he's perhaps as well-known for being NASCAR's reigning "blonde party animal" as he is for his driving skills, Earnhardt is the sport's current top product pitchman, enjoying lucrative and high-profile endorsements with such top brands as Budweiser and Addidas. He is also a well-known avid gamer, which Sony says was instrumental in choosing him as their new high-def ambassador.

"His love for our products was a big benefit," said Stuart Redsun, Sony's senior VP of corporate marketing.

Sony's not the first electronics company to hire a celebrity spokesperson to hawk its high-def products. As we first reported n early May, Toshiba has teamed up with 'Sopranos' star Michael Imperioli to anchor their own extensive marketing push for HD DVD, including multiple television spots that are currently running across various cable and local network outlets.

Whether or not Earnhardt will be seen in the new Sony campaign attempt to mow down Imperioli, or any other rival HD DVD-supporting NASCAR drivers, remains to be seen. Stay tuned...

desmond · 06-26-2007, 02:38 PM

j6p's love this guy! great get by sony.

haushausman · 06-26-2007, 02:40 PM

wow.. that's huge! twisting the knife in hd-dvd now.

darinp2 · 06-26-2007, 04:48 PM

If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray.

--Darin

The Big Blue · 06-26-2007, 05:12 PM

First Ricky Bobby, now this.

Blu-Ray Buckeye · 06-26-2007, 05:34 PM

Quote:

Originally Posted by darinp2

If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray.

--Darin

Something like, "If yer not first yer HD-DVD."

babyBlu · 06-26-2007, 05:50 PM

I'm not a NASCAR fan myself, but how sweet would it be if there was a huge Blu-ray logo on Jr's car. That would be awesome publicity.

DrinkMore · 06-26-2007, 05:55 PM

What is j6p ??

babyBlu · 06-26-2007, 05:57 PM

Quote:

Originally Posted by DrinkMore

What is j6p ??

joe six pack...exactly what NASCAR's fan base is (no offense to anyone here who likes NASCAR

)

desmond · 06-26-2007, 06:01 PM

there will probably be some kind of in-store advertising in wall mart during xmas.

DrinkMore · 06-26-2007, 06:03 PM

Quote:

Originally Posted by babyBlu

joe six pack...exactly what NASCAR's fan base is (no offense to anyone here who likes NASCAR

)

Six pack beer right?

Cuzz most "joes" at the races don't have six pack abs. Lol.

dialog_gvf · 06-26-2007, 06:36 PM

Quote:

Originally Posted by babyBlu

I'm not a NASCAR fan myself, but how sweet would it be if there was a huge Blu-ray logo on Jr's car. That would be awesome publicity.

I was thinking the same thing myself. Blu-ray blue with the logo on the hood. That would be an amazing promotion.

Gary

KingDeezie · 06-26-2007, 06:46 PM

NASCAR!!?!? NonAthleticSportCenteredAroundRednecks pimping Bluray!!!?!?!

Not to much of a Nascar fan, my six year old son loves it to death though. As much as I dislike the "sport," it will be great advertisement for Bluray...

No offense to anyone on here who likes Nascar, nothin but love...

Aaron · 06-26-2007, 06:54 PM

I would do better than Earnhardt Jr. They should let me be in the commercials.

I could put a Blu-ray logo on my golf bag!

coolmilo · 06-26-2007, 07:09 PM

Nascar has millions of fans and the sport keeps growing each year. Earnhart Jr. (who is arguably the most popular driver) has just signed on with the top racing team in the sport (Hendricks racing) who also sponsors two of the other best drivers in the sport (Gordon and Johnson). This move makes Jr. a serious challenger for the Nextel championship. It would be awesome if Jr. wins the championship with Blu-ray as one of his sponsors (Budweiser is his primary sponsor). <Beer and Blu, what a combination>

BTW, I became a fan after a family member took me to see a live event. It's an awesome experience!!!

rmatt · 06-26-2007, 07:26 PM

Quote:

Originally Posted by dialog_gvf

I was thinking the same thing myself. Blu-ray blue with the logo on the hood. That would be an amazing promotion.

Gary

I agree. Whenever I watch NASCAR I'm always reminded of stuff I need to buy on my next trip to the store. Miller lite, Budweiser, M&M's, Kellogs products, and power tools from Lowes. We all need to thank NASCAR for this public service.

JayAuritt · 06-26-2007, 07:33 PM

Dale Earnhardt, Jr? Well, I guess he's a better choice than Larry the Cable Guy (but not MUCH better)

Blu-Ray Buckeye · 06-26-2007, 07:35 PM

Quote:

Originally Posted by JayAuritt

Dale Earnhardt, Jr? Well, I guess he's a better choice than Larry the Cable Guy (but not MUCH better)

You guys really misjudge the American market. Do you need someone who appeals to we early adopters? Nope.

Aaron · 06-26-2007, 07:35 PM

Quote:

Originally Posted by JayAuritt

Dale Earnhardt, Jr? Well, I guess he's a better choice than Larry the Cable Guy (but not MUCH better)

Haha!

I think they should consider who watched NASCAR, mostly rednecks (and throw in a few upper-class people). Golf would be a better audience to advertise to.

No offense to anyone who like NASCAR.

rmatt · 06-26-2007, 07:35 PM

Ricky Bobby and Deliverance sales will go through the roof.

No offense to anyone who likes NASCAR.

06-26-2007, 02:29 PM	#1
Amel Special Member Member since:Jun 2007 Location:Clearwater FL Blu-ray collection:91 Blu-ray reviews:2 Trading Score:2	Sony signs Earnhardt, Jr. for new Blu-ray marketing push http://bluray.highdefdigest.com/news...eting_Push/720 Shifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz. Late last week, primary Blu-ray backer Sony announced that it had signed Dale Earnhardt, Jr., considered today's most popular and recognizable NASCAR driver (and, of course, son of racing legend Dale Earnhardt, Sr.) to serve as the company's spokesperson in a new marketing campaign touting its high-def products. The campaign will feature Earnhardt in ad spots across multiple media, hawking a variety of Sony high-def offerings, including Blu-ray players, HDTV sets and the PlayStation 3. Though he's perhaps as well-known for being NASCAR's reigning "blonde party animal" as he is for his driving skills, Earnhardt is the sport's current top product pitchman, enjoying lucrative and high-profile endorsements with such top brands as Budweiser and Addidas. He is also a well-known avid gamer, which Sony says was instrumental in choosing him as their new high-def ambassador. "His love for our products was a big benefit," said Stuart Redsun, Sony's senior VP of corporate marketing. Sony's not the first electronics company to hire a celebrity spokesperson to hawk its high-def products. As we first reported n early May, Toshiba has teamed up with 'Sopranos' star Michael Imperioli to anchor their own extensive marketing push for HD DVD, including multiple television spots that are currently running across various cable and local network outlets. Whether or not Earnhardt will be seen in the new Sony campaign attempt to mow down Imperioli, or any other rival HD DVD-supporting NASCAR drivers, remains to be seen. Stay tuned...

06-26-2007, 06:54 PM	#14
Aaron Blu-ray Samurai Member since:Feb 2007 Location:Oklahoma City Home Theater Gallery:3 Blu-ray collection:33 Blu-ray reviews: 2 Trading Score:4	I would do better than Earnhardt Jr. They should let me be in the commercials. I could put a Blu-ray logo on my golf bag! Last edited by Aaron; 06-26-2007 at 07:10 PM.

06-26-2007, 07:09 PM	#15
coolmilo Blu-ray Guru Member since:Jan 2007 Location:Silicon Valley Home Theater Gallery:16 Blu-ray reviews:2 Trading Score:2	Nascar has millions of fans and the sport keeps growing each year. Earnhart Jr. (who is arguably the most popular driver) has just signed on with the top racing team in the sport (Hendricks racing) who also sponsors two of the other best drivers in the sport (Gordon and Johnson). This move makes Jr. a serious challenger for the Nextel championship. It would be awesome if Jr. wins the championship with Blu-ray as one of his sponsors (Budweiser is his primary sponsor). <Beer and Blu, what a combination> BTW, I became a fan after a family member took me to see a live event. It's an awesome experience!!! Last edited by coolmilo; 06-26-2007 at 07:43 PM.

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06-26-2007, 02:38 PM	#2
desmond Senior Member Member since:May 2007 Blu-ray collection:262 Blu-ray reviews:2	j6p's love this guy! great get by sony.

06-26-2007, 02:40 PM	#3
haushausman Special Member Member since:Jan 2007 Location:Chicago Home Theater Gallery:12 Blu-ray collection:343 Blu-ray reviews: 5	wow.. that's huge! twisting the knife in hd-dvd now.

06-26-2007, 04:48 PM	#4
darinp2 Expert Member Member since:May 2007	If Sony and/or Blockbuster want to bring attention to the Blu-ray section, they could just put a lifesize cardboard cutout of Earnhardt, Jr. near it with some quote about Blu-ray. --Darin

06-26-2007, 05:12 PM	#5
The Big Blue Blu-ray Guru Member since:Feb 2007 Blu-ray collection:98 Blu-ray reviews:1	First Ricky Bobby, now this.

06-26-2007, 05:50 PM	#7
babyBlu Active Member Member since:Jun 2007 Location:Redmond...home of the RROD, aka M$	I'm not a NASCAR fan myself, but how sweet would it be if there was a huge Blu-ray logo on Jr's car. That would be awesome publicity.

06-26-2007, 05:55 PM	#8
DrinkMore Banned Member since:Apr 2007 Location:That's What She Said! Blu-ray collection:140 Blu-ray reviews:7 Trading Score:3	What is j6p ??

06-26-2007, 06:01 PM	#10
desmond Senior Member Member since:May 2007 Blu-ray collection:262 Blu-ray reviews:2	there will probably be some kind of in-store advertising in wall mart during xmas.

06-26-2007, 06:46 PM	#13
KingDeezie Active Member Member since:Mar 2007	NASCAR!!?!? NonAthleticSportCenteredAroundRednecks pimping Bluray!!!?!?! Not to much of a Nascar fan, my six year old son loves it to death though. As much as I dislike the "sport," it will be great advertisement for Bluray... No offense to anyone on here who likes Nascar, nothin but love...

06-26-2007, 07:33 PM	#17
JayAuritt Banned Member since:Dec 2006 Location:Warrington, PA Blu-ray collection:113	Dale Earnhardt, Jr? Well, I guess he's a better choice than Larry the Cable Guy (but not MUCH better)

06-26-2007, 07:35 PM	#20
rmatt Active Member Member since:May 2007 Location:St.Louis, MO	Ricky Bobby and Deliverance sales will go through the roof. No offense to anyone who likes NASCAR.

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