BD vs. HD DVD is going much better than it seems

[jangofett]

For the past 4-5 months, the BD versus HD-DVD market share is about the same as it is now. One might be tempted to think that the format war is grinding to a standstill, and that things just are bogging down.

Nothing. If you look at eproductwrars.com/dvd you will find that 4-5 months ago, Blu-ray was priced about $10 cheaper than HD-DVD. Sony made a loss leader type of pricing decision to make its market share decent. Now, apparantly, HD-DVD has been losing the strength of its brand, because the market share is about the same as it has been but with a subtle difference; HD-DVD is the format that is forced to use this loss-leader type of strategy. HD-DVD is currently about $2.00 cheaper than Blu-ray according to eproductwars.com/dvd, and it would seem reasonable to expect HD-DVD to price its movies cheaper and cheaper relative to BD as the format war continues.

So in other words, where before BD was the format that had to sacrifice to get a similar market share as today, now HD-DVD is the format that has to sacrifice. HD-DVD has therefore lost some strength in its brand relative to Blu