Amazon UK improved packaging for steelbooks?

[Frasr]

I received a big parcel today and had no idea what it could be, the only thing I had ordered was The Adjustment Bureau steelbook, and amazon usually just posts them in a small cardboard thing with no bubble-wrap or anything to protect it.

I was surprised when I opened it up to find loads of brown paper and the usual amazon cardboard packaging within the large parcel. inside the small package was the steelbook, wrapped in bubble wrap