Reducing creases in cover art

[nmycon]

I'm getting kind of fed up with this

And I blame it all on eco cases!

I inspect each movie in-store and try to pick the least-damaged one, but I usually end up with creases on all my eco-case cover art, it's very hard to see them through the cellophane in-store.

Today I bought Prometheus, which comes in a nice solid case, and it still has a few creases.

This didn't use to bug me, but the frequency at which it's occurring now is starting to bug be a bit, and I was wondering if anyone has any methods to reduce these creases?

They're not full on folds, but enough to look crappy when light hits it right.

Also, these creases are there upon unwrapping the blu-rays, so "being more careful" is not a valid reply.

Just wondering, although I have a feeling it's probably best to just leave things as they are to prevent making them worse