Spending 150 million dollars wisely!

[mystiksuicide]

Here is a thought, HD DVD gave Paramount $150 million dollars not make blu's for a 18 months (short term solution) If BDA put that same amount of an investment to bring down they're players to 199 that would end this format war in months.
Yes, I am aware that they would lose money every time the sell a player that where the 150 million dollars would be used for to compensate the companies making blu players. If Blu wins and it will, they will more than recoup that money in the long run something HD DVD wont to with they're short term Paramount investment

Lets say by the numbers that BDA had to pay each company an average $ 300 a company for each blu-ray player sold that means that they could sell half a million units at $199.

[Elandyll]

See, the BDA is a host of companies with the same goal (adoption of Blu-Ray as a standard, and defining that standard) but many times different interests (if not conflicting, after all a consumer will only by 1 player of 1 brand generally).

Right now, I am pretty sure that most of the BDA hardware manufacturers do not see why they should offer premium players of a brand new technology at discounted prices (when it took the CD and DVD players years to drop to consumer-level prices). Sony is the one footing the bill right now (with the PS3 at discount price), and I think many of them hope that Toshiba won't be able to sustain dumped prices like $299 for long.

This being said, I am pretty sure that the BDA has a lot more margin to maneuver in prices than Toshiba, if they felt they were in danger of losing the adoption war.