Rise of Planet Apes Redemption question

[iLuv3M3]

So I just picked up a copy of Rise of the Planet of the Apes and went to redeem the digital copy. Only issue is the box gave a code for just the iTunes DC while I'd rather have the UV copy.. Is it just strictly iTunes or is there a way to get the UV version? If not then I don't really have a need for this code :/

edit: reason I ask is because I purchased a copy of Abbott & Costello Meet Frankenstein on blu which has a code inside advertised for a digital copy on iTunes. However, when I redeemed it I had the option of Vudu instead, thus getting the UV version over iTunes.