Oblivion - Fr4me packaging

[wjasoncul]

Amazon.uk

Posted on HDN:
FR4ME™ presents a new generation of packaging. Scanavo’s FR4ME™ is a stylish, collectable and unique new way to package media.

It is Scanavo’s designers’ aim to add more collector value to media packaging and with it‘s stylish design and creative choices Fr4me™ does not disappoint!
Fr4me™ is the first packaging which gives Blu-rayTM owners the choice to customise their pack with their preferred choice of artwork. Fr4me™ can even stand, unaided, in a horizontal position like a real frame.

It’s stylish, minimalistic looks have presented a major attraction to film studio Universal Pictures, who have commissioned it for the UK release of their Sci-fi blockbuster OBLIVION, starring Tom Cruise.

Within its innate ability to house a range of artwork, Fr4me™ can accommodate media on a range of materials, for instance lenticular. There is a special physical closeness to the artwork for the owner as there is no plastic film covering. A multitude of creative options exist for film studios to make Fr4me™ ideal for any genre and title.

Fr4me™ comes in a wide range of standard colours and the durable ABS substrate from which the outer ‘frames’ are made adds an exclusive touch which further redefines Blu-rayTM packaging.

With Scanavo comes the natural reassurance of quality. Scanavo - the premium packaging specialists - have created something worthy of the quality of Blu-rayTM. In a still strong physical media market, Fr4me™ adds value back into packaging and is sure to kick-start a whole new community of collectors.

OBLIVION packed in Fr4me™ will be available at most major UK retailers.
More exciting options for Fr4me™ will be developed in the near future!

Fr4me™ is a patented media packaging by Scanavo. Heard first at Hi-def Ninja

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[Show spoiler]

Personally, I hope this fails horribly. I can't see having this in my collection, especially since you can't even see the title when it's sideways. I think Scanavo should stick to making/improving SteelBooks and leave this kind of junk alone.

[SapGoblin]

Interesting...but seems like if you got just one of these packages, you'd never need another again. You could just keep rotating what you put in it!

[wjasoncul]

Originally Posted by SapGoblin

Interesting...but seems like if you got just one of these packages, you'd never need another again. You could just keep rotating what you put in it!

Right... more like a display of what you are currently watching. But nothing that I would want to permanently store them in.

[MifuneFan]

They should have definitely made it so the spine showed the title. It looks kind of cool and futuristic though, but I don't see it becoming big like Steelbooks have. I would like to see what some studios do with it as well. We could see some cool color "frames" combined with a nice lenticular image.

Here's one more pic

[jetthead]

[wjasoncul]

Originally Posted by MifuneFan

I would like to see what some studios do with it as well.

How about this one?

FNAC.com

[GreenGaijin]

FAIL

This is going to be so easy to boycott.

I think they're trying to fool us into liking this next generation "collectable" format, so that they can transition from steelbook to this. I mean it's cheaper to make right?

What are we toddlers playing with plastic and swapping picture around to fit the frame. This is like a baby's toy. And who came up with 'fr4me packaging'?

[videohead]

looks kinda weak. I dunno, I need one "in hand" to really decide I guess. So, who will send me one so I can give it a shotty half arse review?

[Bill Clay]

It reminds me of how Disney movies on VHS used to come in those horrible white clamshell things that were like an inch taller than every other tape in my collection.

That's right, we bought tapes! And we liked it, by cracky!

[Petra_Kalbrain]

The idea behind this completely defeats the purpose of being a major collector. Without the title on the spine, it is evident that these are meant to be stored and displayed in the same manner as a picture frame would. Now, who has enough space in their house to display hundreds of picture frames? And, if not displaying as picture frames, who has the patience to weed through a hundred of these unmarked cases to find the title they are looking for? And worse, who has the want to have these strange randomly bright coloured strips of nothing in the shelves looking like some kind of dividers when they are anything but. If putting all of tgem together, the varying colours of the cases will look atrocious bunched together.

That being said, it really does look awesome with Oblivion. It reflects the production design perfectly. I still won't buy one for it though.

[chip75]

I'm looking forward to seeing this in the flesh. Disappointing that you can't see the title on the spine.

[GreenGaijin]

Maybe they can create a carousel for these things so you can rotate them like a rolodex. That's going to take up a lot of space.

The only way I would let this slide, is if it's for children's movies only. At least the kids can play with the case and customise it.

[fiveseven4combat]

These are hideous.

[Tony208]

like a kids plastic lunchbox but flatter..

it does look terrible but we need actual pics to judge properly

[blu-razor]

<Yawn$

[JamesBrown]

WHYYYYYYYYYYY

[lgans316]

Epic fail. Title not printed on the spine.

[Trigger89]

Originally Posted by lgans316

Epic fail. Title not printed on the spine.

That's what I hate about them.

[BluRoo98]

Originally Posted by Petra_Kalbrain

The idea behind this completely defeats the purpose of being a major collector. Without the title on the spine, it is evident that these are meant to be stored and displayed in the same manner as a picture frame would. Now, who has enough space in their house to display hundreds of picture frames? And, if not displaying as picture frames, who has the patience to weed through a hundred of these unmarked cases to find the title they are looking for? And worse, who has the want to have these strange randomly bright coloured strips of nothing in the shelves looking like some kind of dividers when they are anything but. If putting all of tgem together, the varying colours of the cases will look atrocious bunched together.

That being said, it really does look awesome with Oblivion. It reflects the production design perfectly. I still won't buy one for it though.

Everyone will have to do this

[videohead]

Originally Posted by blu-razor

<Yawn$

Yawn is your swedish b/f