How Do We Enlighten people to False 1080P Upscale/Upconverts?

[coachD]

This is my first thread and I tried to search for one along these same lines, but couldn't find it.

I was looking thru several ads this Sunday and I saw a few stores like Wal-Mart that feature DVD Upscalers or Up-Converters with HDMI connections that claim to produce a 1080P display.

The average guy on the street sees these cheap DVD players that sell for way less than $100 and THEY THINK THEY ARE GOING TO GET A TRUE HD DISPLAY! Why do they need to go Blu?

While the main battle that we are in is Blu-Ray vs HD-DVD, these cheap upconverts & up-scalers pose a threat to the success of Blu-Ray because the average joe will think upconverters are the way to go!

As much luck as I am having at work getting people to Go Blu (5 co-workers have bought PS3s in the past two months), I still have a few associates who think they are getting HD with a cheap upconverter!

What defense can I use to fight this type of thinking?