4K Blu-ray Attach Rates Exceed 50%

[bailey1987]

Here's something: http://www.twice.com/news/blu-raydvd...xceed-50/61255

4K Blu-ray Attach Rates Exceed 50%

Attachment rate to 4K TVs is ‘unprecedented,’ retailer says.

A “large majority” of people who buy a 4K Ultra HD TV at Los Angeles-based Video & Audio Center (VAC) are purchasing an Ultra HD Blu-ray player to go with it, spokesman Tom Campbell told TWICE.

“We didn’t expect this type of attachment,” he said of Samsung’s $399 4K Blu-ray player, available at VAC since Feb. 5 and demoed on the sales floor. “The attachment rate has been unprecedented. The consumer is hungry for uncompressed HDR content.”

The 4K Blu-ray version of “The Martian” “looked better than it did in the movie theater,” he added.

The four-store retailer also sells 4K discs to go with the players, pricing most discs at $24.99 for disc packages containing a 4K disc and a 1080p disc.

Campbell called player sales “beyond expectations.” Sales have also exceeded Samsung’s expectations, and the company last week said it is ramping up production so that it can meet demand in six to eight weeks.

VAC, the first retailer to launch 4K Ultra HD Blu-ray players, has also reported a synergistic effect on TV sales. The retailer is selling more 4K HDR TVs from Samsung, Sony and LG since it began carrying the Samsung player, he said.

For its part, Best Buy said this about attachment rates: “Customers have been excited to bring Samsung’s 4K Ultra HD Blu-ray player home to pair with their 4K TVs, giving them the first chance to watch native 4K content from a disc”

The player is available at BestBuy.com and is in stock in an unspecified number of Best Buy stores, the retailer said.

[benhoppel]

Uncompressed HDR content. Chuckle...

[master gandhi]

Originally Posted by benhoppel

Uncompressed HDR content. Chuckle...

Ha. When I read that part, I was like "wait, is this article written by theonion?" There's no way that most people know what HDR even is, much less UHD/4K. Maybe the customers who frequent those stores are hungry for HDR. Most people are just hungry for McDonald's.

[Steedeel]

Originally Posted by master gandhi

Ha. When I read that part, I was like "wait, is this article written by theonion?" There's no way that most people know what HDR even is, much less UHD/4K. Maybe the customers who frequent those stores are hungry for HDR. Most people are just hungry for McDonald's.

They probably think HDR is a treatment for the menopause.

[dvdmike]

Click bait article

[Rocklandsboy]

And "native 4K content"? Another chuckle...

[bruceames]

Yeah it's poorly written by someone clueless about UHD BD but the message about sales being greater than expected rings true.

[master gandhi]

I think the biggest thing I got from that article is that those stores sell most of their 4K Blu-rays for $24.99. Makes me want to go in and check. Dangit, that article got me!

[cbb223]

Originally Posted by bailey1987

"people who buy a 4K Ultra HD TV at Los Angeles-based Video & Audio Center (VAC) are purchasing an Ultra HD Blu-ray player to go with it"

It's news that people in LA have a lot of disposable income?

[8traxrule]

The 4K Blu-ray version of “The Martian” “looked better than it did in the movie theater,” he added.

Maybe better than the theaters that weren't showing it in 3D...

[Wiidesire]

4K Ultra HD players launched in the U.S. market and were quickly purchased.**
With 26 4K Ultra HD Blu-ray releases available in the first quarter, 4K Ultra HD discs experienced impressive sales with consumers buying more than 80,000 discs in their first weeks of launch. This number is two times that of Blu-ray Discs sales in its first weeks of launch.

Source

Sonopress, a German company that replicates discs, was very upbeat saying "Our first conclusion is thoroughly positive." Their position is that as the sales of 4KTVs continue to accelerate, larger numbers of people will want content to match. They called manufacturing orders for UHD-BD "surprisingly good" and feel the lack of region coding will bolster international sales.

Source

The rep from Panasonic Germany noted sales of the DMP-UB900 saying, "The current shortage is due to the fact that our dealers have received so many pre-orders that the first delivery is completely out of print. Demand for the player has exceeded our expectations and the planned availability of goods has clearly been exceeded. We did not expect such a great response, and we are thrilled completely with the UB900." The article says Panasonic increased production capacity immediately, but cannot state for certain when the next batch of players will get to market.

Source