Confused on which 4K tv on a budget

[marlow77]

So I've mostly been reading amazon reviews to get feedback on what to avoid, which probably isn't the best idea because there's always someone with plenty of reason to vote one star, no matter how big or expensive the tv was.

I don't wanna spend much more than £600-700 but definitely want 65", and there's a few options for that. Reviews mostly boil down to Samsung being far and away the best choice, many other's complaining tv's are laggy, disconnect from internet alot, go black for no reason, have bloatware, aren't TRUE smart tv's, blah blah blah. But the probem with the Samsung reviews is the complaints about ads! I certainly don't want ads ruining my netflix, amazon etc experience.

So can anyone recommend? Obviously can't afford OLED. Thanks