Warner Bros Diamond Luxe Editions

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Burbank, Calif., June 20, 2014 – On September 30, Warner Bros. Home Entertainment (WBHE) will launch its new Diamond Luxe Editions – special new releases that will be offered in sleek and elegant collector-style packaging.



The releases selected to introduce the packaging will be two-disc sets of anniversary editions, alternate cuts and other signature titles – all of which will boast new or out*standing vintage bonus features.



The first group of Diamond Luxe Edition titles includes anniversary editions of The Green Mile, Gremlins, Natural Born Killers andForrest Gump. Ben-Hur will also be offered in a new Two-Disc Blu-ray™ edition. All are available for $24.98 SRP. Details follow in a day-and-date separate announcement, which is attached.



Diamond Luxe Editions represent state-of-the art-design, intended to communicate sophistication, class and value. They are an homage to the company’s iconic film catalog and designed to encourage collectability - a boon to home libraries everywhere.



The striking functional design is more sleek and durable than traditional Blu-ray packaging. As pictured below, a super-slim case, only ½”‘thin’ when completely closed, features an eye-catching photographic image and title treatment. The case opens into a two-fold with two additional impactful images and then again into four panels with a powerful panoramic photo and two slots for the discs…all folding neatly for easy storage. Click here * for illustrated animation.



Noted Jeff Baker, WBHE’s Theatrical Catalog EVP & GM, “While mainstream home entertainment packaged media may have peaked, there still is a substantial audience of movie enthusiasts for many titles from our theatrical library, the largest of any studio. These consumers demand not only extra features but also packaging that’s aesthetically pleasing and durable. We are looking forward in the future to judiciously releasing films utilizing this new and innovative packaging.”

WBHE, a trend setter with 13 consecutive years as the industry’s market share leader[1], is known for its award-winning packaging designs (most recently, it won The Hollywood Reporter ‘s 2013 Grand Key Art Award for Harry Potter Wizards Collection). The studio expects this new design to further solidify its key market segment of Blu-ray catalog sell-through, anticipating the attractive yet practical packaging will create a new brand identity and make a special impression with movie enthusiasts and collectors

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