Disney Movie Rewards: A great Blu-ray endorsement! :-) - Blu-ray Forum

Wondermaker · 02-19-2007, 08:03 PM

Recently (I think late summer of '06 or thereabouts), Disney launched a new "incentive program" for their home videos - Disney Movie Rewards. Simply enough, you redeem points from certain titles by entering a code you get from the insert of the DVD. Then you can use those points to get various knick-knacks and merchandise - it's your basic "arcade prize" principle.

Surprisingly, it's been a promotional venue for Blu-ray, as well. Both "Instant Win Games" - where you just visit the site every day and click a link - have featured Blu-ray players as prizes. (This time around they're giving out Epson MovieMate projector/DVD/music player combos with screens, in addition to Blu-ray players... O_O). And when I visited today, I saw that their title list had been updated to include the Chicken Little and Cars Blu-rays, as well as both Pirates of the Caribbean BDs. Cool thing is, all BDs are "worth" 125 points, whereas the regular DVD editions are only 100.

So what's the point of this thread? Nothing much - I just wanted to point out how nice it is to see BV so confident in Blu-ray. They're including it with silly little family-oriented points programs already. Schweeeet.

02-19-2007, 08:03 PM	#1
Wondermaker Senior Member Member since:Sep 2006 Blu-ray collection:53	Disney Movie Rewards: A great Blu-ray endorsement! :-) Recently (I think late summer of '06 or thereabouts), Disney launched a new "incentive program" for their home videos - Disney Movie Rewards. Simply enough, you redeem points from certain titles by entering a code you get from the insert of the DVD. Then you can use those points to get various knick-knacks and merchandise - it's your basic "arcade prize" principle. Surprisingly, it's been a promotional venue for Blu-ray, as well. Both "Instant Win Games" - where you just visit the site every day and click a link - have featured Blu-ray players as prizes. (This time around they're giving out Epson MovieMate projector/DVD/music player combos with screens, in addition to Blu-ray players... O_O). And when I visited today, I saw that their title list had been updated to include the Chicken Little and Cars Blu-rays, as well as both Pirates of the Caribbean BDs. Cool thing is, all BDs are "worth" 125 points, whereas the regular DVD editions are only 100. So what's the point of this thread? Nothing much - I just wanted to point out how nice it is to see BV so confident in Blu-ray. They're including it with silly little family-oriented points programs already. Schweeeet.

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